EOC: Week 5 Ad Categories

Benefits and Differentiation

· I chose the two famous brands that people fight over which is Verizon Wireless and AT&T. In this ad it shows that Verizon gets more coverage and 3G coverage than AT&T and that is the benefit of the company. They are trying to show that Verizon is better, but personally I don’t like it very much, some could even say that this ad is showing a false advertisement but I guess that depends on the person.

Fantasy

· I chose this ad because it’s a famous game that most kids play these days which is WOW and the only reason I chose it was because most of the food corporations are advertised within the game that give the company more publicity, based in a world of war.

Image and Lifestyle

· I went with image and lifestyle because usually it deals with pop culture and fashion all in the same category and this is why I chose this advertisement. The picture is of two major stars, one is Victoria Beckham mostly known as Posh Spice from the spice girls and David Beckham, Famous Soccer player. This show that they are wearing a famous fashion brand which is Emporio Armani, and since they are highly known why not compare to, 2 of the most highly known people on the planet, and for them to wear Emporio it shows that it’s a lifestyle for both the people and the product.

BOC Week 4: Jerry Della Femina, the Big Idea

Jerry Della Femina was born in Brooklyn Della Femina graduated from Lafayette school and graduated at Brooklyn College. He started his first advertising in 1961, later he started his own agency called Della Femina Travisano & Partners, in 1967. Other than that Jerry Della Femina started out his life as a nobody, a though kid from an Italian family that was raised up in Avenue U at a Gravesend section of Brooklyn, he then finally was recognized by imprinting his initials (well by saying) I’m “J.D.F.” from there he began to start working on his own image even though he was suppose to work on the ads, he had this idea of creating his own image on the way through his job. While working for the Advertising industry he thought that the people he worked with totally lived their life in a quiet desperation and anything different from what happens in their daily life would cause uproar or an attraction of some sort. He has published books for a while but when he started publishing for those wonderful folks, he was the guy that everyone admired in the town and was considered the hottest, and also having the hottest business. What I researched he was one of the most 100 most influential advertising people of the century, after all the research about jerry he really was a great advertiser back in the day and some of his influences still carry to most advertisers now.