“instead of talking about how complicated people and people issues can be, these ads demonstrate by showing the thoughts that go through and distract and employees mind every day the ads show how important a human resource consultant like Hewitt can be” Kevin Lynch Advertising by Design Cobin Landa. “It becomes a symbol for something larger than the brand itself it takes mass and impersonal obstructions (i.e, multi-national corporations) and condenses them into approachable charismatic even cuddly symbols.” written by Tom Vanderbilt. The people involved in promotion would people ages 22-35 and that’s the demographic that will be attracted to our advertisement that would lead them into the store or website. Well in this economy…not likely but this will happen when more of my advertisements get noticed and more exposed to the world which would gain a magnitude of attention, and that would be very amazing. It also will probably happen in the near future were the economy will be up and hopefully it will, but other than that I want my advertising company to be noticed for its creative direction and what we have to offer to the world and these are most of the promotions that I can think of for right now. I would probably hold a promotional at a really big event, like an awards event, fashion show events, music events, and maybe even concerts. But all these together make a really good strategy into making my own way up the ladder and my creative direction will get noticed for what I am best known for and if that goes well there’s no limit to where I can take that in life. Like I said, it’s one of the best ways to get recognized in society and you will get your name out but until that day I’m still doing advertising in bits and pieces.
Thursday, September 9, 2010
Finals Project 5: Creative Content
Finals Project 3: The Big Idea
“What if an irritated eye issued an S.O.S if this doesn’t generate more thinking… then try the deletion strategy asking what would the world be like without this brand or social organization.” Advertising by Design Cobin Landa. “ in the advertising class I teach ive created a list of critics that go with the types of predictable ads that students create which I paste up on the wall most ads can be placed under one of these critics and every now and then you get a good one that doesn’t go with any of these critics” Sal Devito, Advertising by Design. My concept that will set the tone from the rest is that my advertisements are a very provocative design for diesel which they are, also I think that stepping out of the box and being daring is what people really like that now a days, well that’s what I think. I create emotional impact because when you see things that have an effect on you, you have a certain need to go buy that particular type of item, like if you don’t get it you feel empty and if you do get you get an emotional benefit as far as pleasure is involved, almost finding pleasure within. I wouldn’t really change anything to the image of diesel I would just keep it the same until the ask me to change the logo and change the whole image of diesel but in the end I would keep it the same. The only think that changes in the advertising world is the image and the name, I mean the picture of the company and how they play on the words that plays a big role as well. Marketing for a company that sells sex and living successfully is very hard but easy if you know what you’re doing of course.
Finals Project 2: Competitive Analyses
My competition would be Levi Jeans, and The Gap. One way that my company differs from their company is that my jeans have a seductive and crazy feel to it as I explained it in the last blog earlier. The advertisement that I made for diesel jeans takes taking pants off to a whole new level….well taking your pants off actually having someone steal your pants and wearing them. Because that’s how much you want those pants and they are the new must-haves. And I would totally buy into the whole thing if I could fit into them but I can’t, so onto the subject. Even though that the other companies try to post how their new jeans are all the rage they won’t step out of that boundary because they are more comfortable at where they are and that’s something to think about when you’re advertising is do you want more new people coming into your store or have most of your older clients that have been going there for a long period of time and leave because your brand image has change. I don’t think that would be very wise of the advertising company. “the objective of these ads are education and awareness of significant of social issues in an effort to change to the public’s attitude and behaviors and stimulate positive social change.”www.adcouncil.com Advertising by Design, Cobin Landa. “in focus after group someone who had never considered a magazine for them would be engrossed into an artivle relevant for them so how do you convert people who are in focus groups by making the advertising as intelegent and colorful as the publication itself in other words make it a product demonstration and paper gets people noses in between the pages and they will stay there” Hadrian Wall, Advertising by Design Cobin Landa.
Finals Project 1: Slogan
My slogan is going to be crazy and out there, and since diesel brands is all about crazy successful living, and sexual content. It’s also about how they use those images to sell the brands name. So I went ahead and thought that it would be a good idea to do their jeans, which are the main focus of my brand that I’m advertising for. My slogan is “Love Em, Want Em, Rip Em…..Get your OWN.” its suppose to mean that our jeans are great quality and that you should open your legs up and fit into them, and throw your old jeans away. I think it’s pretty amazing thought out in my perspective but learning how to come up with an advertisement campaign is not easy. “ads with an unspoken message and a complex personality that were capable of engaging you in a dialogue that challenge you to keep up with their level of wit and intelligence.” By Warren Berger, Advertising by Design, Cobin Landa “time was running out, I had to make a final move, I stepped out through an opening window and shouted at him I’m leaving they gaped at me as though I was some kind of meshugenah I was poised on the outer ledge three floors above the pavement like a window washer I griped the raise sash with my left hand and waved the poster with my free hand I screamed from the ledge at the top of my lungs you make me the matzoh I’ll make the ads.” George Louis, Advertising by Design, Cobin Landa. So in all this slogan is very unique and I believe it works because love em, want em, rip em….get your own diesel is meant for their provocative and sexy customs, again it sets the tone of they got to have.
Thursday, September 2, 2010
EOC Week 8: Really Good Examples of Chapter 8
Reality / Zumanity
“When an ad looks like a million other ads we’ve all seen, it’s a sure bet fewer people will care to pay attention to it” (Advertising by Design by Robin Landa, Pg. 143)
“If you think of the relationship between the verbal message and the visual message as that of an old-time comedy team, where one is the straight person and one is the funny person then the visual should be straight forward” (Advertising by Design by Robin Landa, Pg. 159)
I found this interesting ad in a local Las Vegas magazine, and it was featuring Zumanity. Inside the ad it was advertised Reality to Zumanity. The picture depicts one half as really boring and plain with goldfish swimming around in it, the other ad shows two woman swimming on the bottom of a glass bowl with interesting designs everywhere, and something that’s out of the ordinary and exciting. As it said in the first quote from the book “It shouldn’t look like advertising” meaning when you sell an advertisement it shouldn’t reflect something you have seen over and over again or something that’s plain and non-existent but to have an advertisement show extraordinary and extravagant would help out a lot. That’s what I feel this advertisement has its out of the ordinary and very well explanatory. The second quote that I chose came from the topic “Verbal/Visual Relationship” stating that verbally the two words should have a very good connection with the visuals which are the pictures just like the example in the page, from Reality which is the norm and then Zumanity which is the Out of the Ordinary. I believe that this ad is very successful in what they are doing to promote the company without it looking like a normal advertisement…well I think.