EOC: Week 3 Tobacco Advertisment

• Interpret the problem
The picture below states that scientific studies show that smoking has no unpleasant after taste at all, but I believe it’s only towards this particular brand of smokes. Even though I believe they are all the same. To promote this ad even more to get better attention they put a scientist on the cover holding a cigarette proving that it is good for you and that it has no after taste at all.
• Understand the creative brief
This ad looks like it was way back in the day so in my personal opinion I would say that this ad works as to attracting the media and the crowd. One yes it works cause like I said before they are using statistics saying that scientists even proved that it tastes good and is safe apparently, another thing that makes this work are the placement of the pictures in the ad and the wording as well.
• Say it outright
I think this ad is trying to say smoking is a good thing for you, and that smoking this particular brand can lead to no unpleasant after taste and its better tasting, and cooler smoking. Truly I believe that this ad really works as to trying to convey to the customers that smoking is cool.
• Know your audience
Some might say the brand is out of line and that we are trying to kill people but in essence, it says that scientifically it has been proven to have a really good taste and that it will make you cooler. I tend to agree with this ad, I mean the facts are there you just have to read it carefully.
• Write your objective
My objective for this ad is to provide a clear understanding of what this ad is trying to say. Scientists say that it has no after taste, it makes you cooler, and it’s a very good brand. I absolutely agree. My goal for today is to support that this ad is absolutely correct in every way and proven that it is clinically good for you.

EOC Week 2: Ethics in Commercials

In this commercial television ad, this shows that they are basically promoting an underground secret trade, which can be fur trade, theft, underground selling, and so on. The first part of the commercial looks like nothing really; up until she hurries up thinking someone is following/watching her. Next it shows that she possess a valuable item, and features it to the various clients which look very much like an actual illegal underground action. They exam the item, then they get caught, and get sent to jail for doing it. Furthermore I love the commercial for its use of fashion and design, as well as marketing, but not so much as to how they use it to promote theft, and illegal trading. The other part of why I like the commercial is because fashion is all about getting the latest trends, and so the latest trend is the “phone”, and saying that this phone is a special limited type kind of technology, then it is a must have, in result of stealing. In addition another part of this could be explained as a drug trade as well, because you can hear the dogs in the background barking, and also maybe that is why the birds are there, so that they can warn them that someone is approaching (you can see the birds where she goes down the stairs into the secret part of the house). How the tone of the music and how it’s played out, you can sense that something weird is going on too. Overall I love this ad, the girls, the music, the clothes, and even the product is played out amazing, but the one part where it felt like it wasn’t really ethical was the theft/underground part. Although they might be displaying a different message such as getting the latest trend, like I said earlier.

A little...About me (updated)

As a Fashion Marketer and merchandiser, I plan to show a different perspective of fashion by applying all that I learn into what I will do. The retail industry is not about what you have or what you can afford it’s about how you apply yourself and what you know to the company so that you can improve the company you own. When I was little I could always see what creative thing I can come up with next, but now I have lost all my inspiration for what I was doing and who I was. Trying to find my talent and passion was really hard when you don’t know what to do with what you know already. Later I learned from a wise person that being in fashion doesn’t mean that you could always get to become the designer. There’s more to it than being just the Designer. You also have to know the business side of fashion. Being in the industry is hard work but being in the business is harder, it’s where you put your, blood, sweat, hard work and perseverance that will get you going. I decided that I am the creator of the fashion and business industry; and being the creator is like the designer, now I have the power to change advertisements and marketing strategies, and fashion forward looks each season.

EOC Week 1: VW Lemon

"The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font…. that proclaims that this particular car was rejected… because of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process…”

(http://www.writingfordesigners.com/?p=1731)

There are 3,389 men of our Wolfsburg factory with only one job…. to inspect Volkswagens at each stage of production. (3,00 Volkswagens are produced daily; there are more inspectors than cars.)

Every shock absorber is tested (spot checking won't do), every windshield is scanned. VWs have been rejected for surface scratches barely visible to the eye….VW inspectors run each car off the line onto the Funktionsprüfstand (car test stand), tote up 189 check points, gun ahead to the automatic brake stand and say "no" to one VW out of fifty.

(http://www.powerwriting.com/vw-lemon-ad.html)

Ads before it were either information-based or lacking in persuasion, more fantasy than reality, or reliant on the medium's ability to deliver repeated exposure. Beetle ads, though, connected with consumers on an emotional level, while conveying a product benefit in a way consumers could relate to… The other presented just the car with "Lemon" in bold type…the chrome strip on the glove compartment was blemished and had to be replaced. The take-away was obvious. the Beetle must be a well-built car. The Beetle ad campaign also stands out for its use of television, which was in 90 percent of homes by the mid-1960s. It may have been grainy black-and-white, but the emotional connection between car and consumer was picture perfect in Beetle commercials like "Funeral."

(http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html)

My personal opinion I don’t think that the ad is trying to trick us but I believe it’s trying to say that when

Something happens to the car, the company will always be there to quickly repair…but another side of this ad is trying to say that this car is flawless and nothing is going to happen to it. Having the name lemon branded on the car is a play of a humorous joke saying that this car will never be sour, and that small cars are always better than bigger cars.