WEEK 11: FINAL EVALUATION

My classroom experience was something that will be unforgettable, why you ask? The one reason why I love this class is because I love marketing and merchandising and with that comes with advertising. Everything just falls together and I believe that’s something to be appreciative of. I also learned a lot more of the advertising industry and how it relates to everyday life and what we do. It’s really different but sometimes you have to get used to the change and be brave and take that challenge to explore something new. From being in this class I learn to strive and become better in what I’m going to do because it’s what I want to learn and be in my field. Everything that we read from the book and everything we watch is an aspiring message that we should look forward to everyday. The points above are pretty self-explanatory, every EOC and BOC I’ve has been good work and I have followed instructions clearly, and with that I rated myself 100, but for the tweets, again I really do not like tweeting to be honest and it’s just something that doesn’t really pertain to me, even I understand the concept…I guess I have to get used to the fact that I need to do it and that it could come in handy one day, but until then I have more classes with you Pinto and I need to start getting used to it so that’s the next challenge for me. In the end the final grade that I really think I should deserve would be a 90 or 87, I believe with the in-class reading, participation, and finishing my EOC, and BOC’s I believe that’s the grade I deserve with the exception of the twitter, at least a high or middle B is reasonable.

EOC Week 10: Art serving Capitalism

Art serving capitalism is another form of saying what you make or what you create you should get paid for what you do. I believe that is really well put, but the system has its ways around capitalism. Say that someone had created something amazing for a company or for their own enjoyment and suddenly it gets noticed. Well when you sign out all the rights to your creation you have no rights anymore and you will get nothing. That’s the perspective view I take on art and capitalism, when there is no capitalism there is no art. Other than that there are many ways that they both are beneficial towards each other. I think it’s just a sense of how you put it together or how well they both interact, I mean artist right now are taking the downfall for the worst…well some are but not all. Being in a capitalist community makes it worse for people who don’t work really well with capitalism, and it’s not worth it, where as artists I believe are more beneficial and can provide a cornucopia of ideas to the playing field. Such as Advertising work, Graphic designs, web designs. Anything that deals with a creative process that brings a good attention the artists themselves and also from there you will gain capitalism. Some may think it’s wrong to sell your rights and creativeness to capitalism but that is what they want and that’s how the market will sell, is based on how good the work is, and how well thought out the invention goes. Some might say it’s a little selfish but I think it’s a great way to reach to the public and get started in a different environment where you can grow and gain more experience as art serving the capitalist country.

EOC Week 9: Triplets

I found three ads that were very similar to what we were talking about in the book, and this is featuring wrangler jeans (we are animals). The pictures create a story or guideline that says “If you were asked to drop everything and just go” and then it goes on to the next picture and say, “could you?” in the last sequence it’s telling you to come along and experience. The experience is to stop thinking and stop what you’re doing because it’s just to let the audience know that once in a while you have to take a breather and that’s what they are trying to convey into the message. Easily they could have said something else but in a society where everyone is constantly working and up and about or has no time to relax, so what they are trying to say is stop and stop thinking and melt away. I really think that wranglers have done pretty well at this message using three of these ads, and they also have a video out about their ads. Here is a quote of what they meant by this ad “All Wrangler are telling me is that if you are prepared to stop thinking, have a passport and are of sound mind and body, then they will promise the lucky participants an adrenaline fuelled day that will challenge your fears of height, depth, speed.” (http://www.denimology.com/ad_campaigns/) and here is the website for what stopthinking is. (http://www.stopthinking.co.uk/).

Finals Project 6: Analysis of Project in the Real World

“how can advertising possibly be creative when it has to pitch a product, try serving it up with a laugh spontaneous.” Advertising by Design Cobin Landa. “the idea for the models came from the concept of the campaign which was to take an ironically look at the world of beauty there is the obsession of staying young and perfect like a doll we could have easily airbrushed the images but photographer Jean Pierre Khazem was already working with these amazing silicone masks that were perfect for the idea the mask gives this eerie doll perfection that fits with the messages of the campaign the goal of the campaign as with every diesel campaign is to maintain diesels ironic place in the world” Eric Cazell. Advertising by Design. “ well to make my product more successful I would say that getting my advertisements out there would be a very big advantage at what I’m doing, also you really can’t do anything without putting at 25 percent of what you have (money) into advertising. Like I said before I’m drawing people in using the original idea that diesel had, is that everything is very ironic and the picture that I creatively director take irony to a crazy level where everything is kind of twisted and turn. Sometimes your ideas won’t even make a difference and people won’t even look at the advertisement but the people who do stop and what the advertisement is about, will get a really kick of what’s going to be more beneficial to you. And I would rather believe an ad in a city rather than trusting an ad on the side of a street or road and maybe even like the backyard of a barn. In the end this is the real world and people are changing, and if that happens the stores and advertisements needs to change with us.

Finals Project 5: Creative Content

“instead of talking about how complicated people and people issues can be, these ads demonstrate by showing the thoughts that go through and distract and employees mind every day the ads show how important a human resource consultant like Hewitt can be” Kevin Lynch Advertising by Design Cobin Landa. “It becomes a symbol for something larger than the brand itself it takes mass and impersonal obstructions (i.e, multi-national corporations) and condenses them into approachable charismatic even cuddly symbols.” written by Tom Vanderbilt. The people involved in promotion would people ages 22-35 and that’s the demographic that will be attracted to our advertisement that would lead them into the store or website. Well in this economy…not likely but this will happen when more of my advertisements get noticed and more exposed to the world which would gain a magnitude of attention, and that would be very amazing. It also will probably happen in the near future were the economy will be up and hopefully it will, but other than that I want my advertising company to be noticed for its creative direction and what we have to offer to the world and these are most of the promotions that I can think of for right now. I would probably hold a promotional at a really big event, like an awards event, fashion show events, music events, and maybe even concerts. But all these together make a really good strategy into making my own way up the ladder and my creative direction will get noticed for what I am best known for and if that goes well there’s no limit to where I can take that in life. Like I said, it’s one of the best ways to get recognized in society and you will get your name out but until that day I’m still doing advertising in bits and pieces.

Finals Project 4: Promotion

Finals Project 3: The Big Idea

“What if an irritated eye issued an S.O.S if this doesn’t generate more thinking… then try the deletion strategy asking what would the world be like without this brand or social organization.” Advertising by Design Cobin Landa. “ in the advertising class I teach ive created a list of critics that go with the types of predictable ads that students create which I paste up on the wall most ads can be placed under one of these critics and every now and then you get a good one that doesn’t go with any of these critics” Sal Devito, Advertising by Design. My concept that will set the tone from the rest is that my advertisements are a very provocative design for diesel which they are, also I think that stepping out of the box and being daring is what people really like that now a days, well that’s what I think. I create emotional impact because when you see things that have an effect on you, you have a certain need to go buy that particular type of item, like if you don’t get it you feel empty and if you do get you get an emotional benefit as far as pleasure is involved, almost finding pleasure within. I wouldn’t really change anything to the image of diesel I would just keep it the same until the ask me to change the logo and change the whole image of diesel but in the end I would keep it the same. The only think that changes in the advertising world is the image and the name, I mean the picture of the company and how they play on the words that plays a big role as well. Marketing for a company that sells sex and living successfully is very hard but easy if you know what you’re doing of course.

Finals Project 2: Competitive Analyses

My competition would be Levi Jeans, and The Gap. One way that my company differs from their company is that my jeans have a seductive and crazy feel to it as I explained it in the last blog earlier. The advertisement that I made for diesel jeans takes taking pants off to a whole new level….well taking your pants off actually having someone steal your pants and wearing them. Because that’s how much you want those pants and they are the new must-haves. And I would totally buy into the whole thing if I could fit into them but I can’t, so onto the subject. Even though that the other companies try to post how their new jeans are all the rage they won’t step out of that boundary because they are more comfortable at where they are and that’s something to think about when you’re advertising is do you want more new people coming into your store or have most of your older clients that have been going there for a long period of time and leave because your brand image has change. I don’t think that would be very wise of the advertising company. “the objective of these ads are education and awareness of significant of social issues in an effort to change to the public’s attitude and behaviors and stimulate positive social change.”www.adcouncil.com Advertising by Design, Cobin Landa. “in focus after group someone who had never considered a magazine for them would be engrossed into an artivle relevant for them so how do you convert people who are in focus groups by making the advertising as intelegent and colorful as the publication itself in other words make it a product demonstration and paper gets people noses in between the pages and they will stay there” Hadrian Wall, Advertising by Design Cobin Landa.

Finals Project 1: Slogan

My slogan is going to be crazy and out there, and since diesel brands is all about crazy successful living, and sexual content. It’s also about how they use those images to sell the brands name. So I went ahead and thought that it would be a good idea to do their jeans, which are the main focus of my brand that I’m advertising for. My slogan is “Love Em, Want Em, Rip Em…..Get your OWN.” its suppose to mean that our jeans are great quality and that you should open your legs up and fit into them, and throw your old jeans away. I think it’s pretty amazing thought out in my perspective but learning how to come up with an advertisement campaign is not easy. “ads with an unspoken message and a complex personality that were capable of engaging you in a dialogue that challenge you to keep up with their level of wit and intelligence.” By Warren Berger, Advertising by Design, Cobin Landa “time was running out, I had to make a final move, I stepped out through an opening window and shouted at him I’m leaving they gaped at me as though I was some kind of meshugenah I was poised on the outer ledge three floors above the pavement like a window washer I griped the raise sash with my left hand and waved the poster with my free hand I screamed from the ledge at the top of my lungs you make me the matzoh I’ll make the ads.” George Louis, Advertising by Design, Cobin Landa. So in all this slogan is very unique and I believe it works because love em, want em, rip em….get your own diesel is meant for their provocative and sexy customs, again it sets the tone of they got to have.

EOC Week 8: Really Good Examples of Chapter 8

Reality / Zumanity
“When an ad looks like a million other ads we’ve all seen, it’s a sure bet fewer people will care to pay attention to it” (Advertising by Design by Robin Landa, Pg. 143)
“If you think of the relationship between the verbal message and the visual message as that of an old-time comedy team, where one is the straight person and one is the funny person then the visual should be straight forward” (Advertising by Design by Robin Landa, Pg. 159)
I found this interesting ad in a local Las Vegas magazine, and it was featuring Zumanity. Inside the ad it was advertised Reality to Zumanity. The picture depicts one half as really boring and plain with goldfish swimming around in it, the other ad shows two woman swimming on the bottom of a glass bowl with interesting designs everywhere, and something that’s out of the ordinary and exciting. As it said in the first quote from the book “It shouldn’t look like advertising” meaning when you sell an advertisement it shouldn’t reflect something you have seen over and over again or something that’s plain and non-existent but to have an advertisement show extraordinary and extravagant would help out a lot. That’s what I feel this advertisement has its out of the ordinary and very well explanatory. The second quote that I chose came from the topic “Verbal/Visual Relationship” stating that verbally the two words should have a very good connection with the visuals which are the pictures just like the example in the page, from Reality which is the norm and then Zumanity which is the Out of the Ordinary. I believe that this ad is very successful in what they are doing to promote the company without it looking like a normal advertisement…well I think.

EOC Week 8: Authority

I plan to “Do your Research!” As said by Deborah M. Rivera, Alexander & Richardson, New Jersey. I feel this strategy will help me incorporate everything I need to know about the company that I am advertising for. A way that “Do your research” can help me in the development towards my advertisement for my product is that when you research you need more information on what you’re going to do either by figuring out what the company is all about on the website, in a store, or even in a magazine. It all depends on where you want to go or how far you want to get with your advertisement. I also really think that following the guideline will make my presentation pop! Hopefully I will do enough research and get enough information to put everything together and make it seem like the product that I am going to make up an advertisement for. And so the creative process is long and I think if I follow through the steps I’m able to succeed, until I find something new I want to do, I’ll just set it aside, until then this is what I’m going to follow for now!