EOC Week 9: Triplets

I found three ads that were very similar to what we were talking about in the book, and this is featuring wrangler jeans (we are animals). The pictures create a story or guideline that says “If you were asked to drop everything and just go” and then it goes on to the next picture and say, “could you?” in the last sequence it’s telling you to come along and experience. The experience is to stop thinking and stop what you’re doing because it’s just to let the audience know that once in a while you have to take a breather and that’s what they are trying to convey into the message. Easily they could have said something else but in a society where everyone is constantly working and up and about or has no time to relax, so what they are trying to say is stop and stop thinking and melt away. I really think that wranglers have done pretty well at this message using three of these ads, and they also have a video out about their ads. Here is a quote of what they meant by this ad “All Wrangler are telling me is that if you are prepared to stop thinking, have a passport and are of sound mind and body, then they will promise the lucky participants an adrenaline fuelled day that will challenge your fears of height, depth, speed.” (http://www.denimology.com/ad_campaigns/) and here is the website for what stopthinking is. (http://www.stopthinking.co.uk/).