Reality / Zumanity
“When an ad looks like a million other ads we’ve all seen, it’s a sure bet fewer people will care to pay attention to it” (Advertising by Design by Robin Landa, Pg. 143)
“If you think of the relationship between the verbal message and the visual message as that of an old-time comedy team, where one is the straight person and one is the funny person then the visual should be straight forward” (Advertising by Design by Robin Landa, Pg. 159)
I found this interesting ad in a local Las Vegas magazine, and it was featuring Zumanity. Inside the ad it was advertised Reality to Zumanity. The picture depicts one half as really boring and plain with goldfish swimming around in it, the other ad shows two woman swimming on the bottom of a glass bowl with interesting designs everywhere, and something that’s out of the ordinary and exciting. As it said in the first quote from the book “It shouldn’t look like advertising” meaning when you sell an advertisement it shouldn’t reflect something you have seen over and over again or something that’s plain and non-existent but to have an advertisement show extraordinary and extravagant would help out a lot. That’s what I feel this advertisement has its out of the ordinary and very well explanatory. The second quote that I chose came from the topic “Verbal/Visual Relationship” stating that verbally the two words should have a very good connection with the visuals which are the pictures just like the example in the page, from Reality which is the norm and then Zumanity which is the Out of the Ordinary. I believe that this ad is very successful in what they are doing to promote the company without it looking like a normal advertisement…well I think.
No comments:
Post a Comment