EOC Week 7: Exciting Ad & 4 Points

I chose this ad because I believe it touches four of the main points needed in an advertisement. I also thought it was pretty funny, so you could say I was following from what I posted earlier about the EOC of week 6.
• Balance: One of the Key points is balance, because the cats and the owl are all lined up and the symmetry between them isn’t off so it’s not a bad thing, well except for the advertisement that’s on the right hand corner, it’s probably off. Overall the balance is ok the cats are all same height and so is the owl which makes it even.
• Negative/Positive Space: Another point is that there is a little negative space up top and it’s just there, it would have been better if they just filled it with something. Though they put a picture of the wallpaper in the background, it fills something, but the bottom picture of the animals seems evened out, except for the owl where you can see it’s off (haha) but in the distance you probably can’t tell.
• Unity and Variety: I think it has Unity to me because it’s on a set pattern, for example it goes cat, owl, cat, and then cat. It’s an Illusion, and because of the illusion it’s in unity. And I wish these were illusions, because most of these cats are pretty ugly.
• Illusion: Everything is an illusion, where ever you are is an illusion. This whole world makes up millions of advertisements that what we see now is an illusion. But for the record this picture is totally an illusion because the owl.
In whole this advertisement is about this type of cat food that is so good that even other animals are willing or wanting to eat this cat food because it’s so good. I thought this ad was pretty brilliant.

EOC Final Project: First Projects

<------------Well my creative process is thinking, I should do my first thoughts on DIESEL. Diesel is an everywhere company, they can be on anything which makes it a sub advertisement. Since diesel is an all around company pitching there slogan “Be Stupid” is perfect for me to do, because I believe that’s what life and what your style is all about, being stupid and also its about leaving stress and having fun. This is just a thought but more will come to me later, until then this is my choice for who I want to advertise, create, and think for.

EOC Week 6: Make 'Em Laugh

I couldn’t choose one advertisement that I wanted to do, but I found that this one is better noticed by the world, so it will be a hoot! Nike is a huge brand/corporation and it’s geared towards people who want to go out there and achieve! Or just to exercise and win that game. Nike is also popular among high school football players going up to the big leagues. With their brand or their brands slogan “Just Do it” is an implication on saying just GO or take that risk, and it works. Looking at this picture it describes a little kid out on the street with his dog or the neighborhood dog just peeing on the wall taking the risk of getting in trouble, and he knows that he won’t get in trouble, because he’s a little kid and what mean person is going to try and stop a little kid. In reality I think that parents are responsible enough to tell their kids not to pee in public places…..hopefully. Not only has Nike proven that they can be funny and humorous, but they know how to market them differently to a different crowed so they get more publicity and a new perspective on their own company. They can be two sided as well, one by appealing to their consumers emotional, and the other to their consumers humorously. After all advertising needs a little humor here and there. Now that I explained to you the better picture of this ad, I would like to say that this ad makes me laugh my socks off….(haha) furthermore that’s what makes this ad funny, I mean come on! A kid peeing on a wall, seriously, who does that? But using the brand slogan was played well into this advertisement so that people could get a different feel for this brand.

EOC: Week 5 Ad Categories

Benefits and Differentiation

· I chose the two famous brands that people fight over which is Verizon Wireless and AT&T. In this ad it shows that Verizon gets more coverage and 3G coverage than AT&T and that is the benefit of the company. They are trying to show that Verizon is better, but personally I don’t like it very much, some could even say that this ad is showing a false advertisement but I guess that depends on the person.

Fantasy

· I chose this ad because it’s a famous game that most kids play these days which is WOW and the only reason I chose it was because most of the food corporations are advertised within the game that give the company more publicity, based in a world of war.

Image and Lifestyle

· I went with image and lifestyle because usually it deals with pop culture and fashion all in the same category and this is why I chose this advertisement. The picture is of two major stars, one is Victoria Beckham mostly known as Posh Spice from the spice girls and David Beckham, Famous Soccer player. This show that they are wearing a famous fashion brand which is Emporio Armani, and since they are highly known why not compare to, 2 of the most highly known people on the planet, and for them to wear Emporio it shows that it’s a lifestyle for both the people and the product.

BOC Week 4: Jerry Della Femina, the Big Idea

Jerry Della Femina was born in Brooklyn Della Femina graduated from Lafayette school and graduated at Brooklyn College. He started his first advertising in 1961, later he started his own agency called Della Femina Travisano & Partners, in 1967. Other than that Jerry Della Femina started out his life as a nobody, a though kid from an Italian family that was raised up in Avenue U at a Gravesend section of Brooklyn, he then finally was recognized by imprinting his initials (well by saying) I’m “J.D.F.” from there he began to start working on his own image even though he was suppose to work on the ads, he had this idea of creating his own image on the way through his job. While working for the Advertising industry he thought that the people he worked with totally lived their life in a quiet desperation and anything different from what happens in their daily life would cause uproar or an attraction of some sort. He has published books for a while but when he started publishing for those wonderful folks, he was the guy that everyone admired in the town and was considered the hottest, and also having the hottest business. What I researched he was one of the most 100 most influential advertising people of the century, after all the research about jerry he really was a great advertiser back in the day and some of his influences still carry to most advertisers now.