Thursday, August 5, 2010

BOC Week 4: Jerry Della Femina, the Big Idea


Jerry Della Femina was born in Brooklyn Della Femina graduated from Lafayette school and graduated at Brooklyn College. He started his first advertising in 1961, later he started his own agency called Della Femina Travisano & Partners, in 1967. Other than that Jerry Della Femina started out his life as a nobody, a though kid from an Italian family that was raised up in Avenue U at a Gravesend section of Brooklyn, he then finally was recognized by imprinting his initials (well by saying) I’m “J.D.F.” from there he began to start working on his own image even though he was suppose to work on the ads, he had this idea of creating his own image on the way through his job. While working for the Advertising industry he thought that the people he worked with totally lived their life in a quiet desperation and anything different from what happens in their daily life would cause uproar or an attraction of some sort. He has published books for a while but when he started publishing for those wonderful folks, he was the guy that everyone admired in the town and was considered the hottest, and also having the hottest business. What I researched he was one of the most 100 most influential advertising people of the century, after all the research about jerry he really was a great advertiser back in the day and some of his influences still carry to most advertisers now.

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