My competition would be Levi Jeans, and The Gap. One way that my company differs from their company is that my jeans have a seductive and crazy feel to it as I explained it in the last blog earlier. The advertisement that I made for diesel jeans takes taking pants off to a whole new level….well taking your pants off actually having someone steal your pants and wearing them. Because that’s how much you want those pants and they are the new must-haves. And I would totally buy into the whole thing if I could fit into them but I can’t, so onto the subject. Even though that the other companies try to post how their new jeans are all the rage they won’t step out of that boundary because they are more comfortable at where they are and that’s something to think about when you’re advertising is do you want more new people coming into your store or have most of your older clients that have been going there for a long period of time and leave because your brand image has change. I don’t think that would be very wise of the advertising company. “the objective of these ads are education and awareness of significant of social issues in an effort to change to the public’s attitude and behaviors and stimulate positive social change.”www.adcouncil.com Advertising by Design, Cobin Landa. “in focus after group someone who had never considered a magazine for them would be engrossed into an artivle relevant for them so how do you convert people who are in focus groups by making the advertising as intelegent and colorful as the publication itself in other words make it a product demonstration and paper gets people noses in between the pages and they will stay there” Hadrian Wall, Advertising by Design Cobin Landa.
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